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May 30, 2006

VNR?

I haven’t heard about this before. Have I just not been paying attention or is this getting no coverage here?

Federal authorities are investigating dozens of American television stations for broadcasting items produced by the Bush administration and major corporations, and passing them off as normal news.

Some of the fake news segments talked up success in the war in Iraq, or promoted the companies’ products.

Investigators from the Federal Communications Commission (FCC) are seeking information about stations across the country after a report produced by a campaign group detailed the extraordinary extent of the use of such items.

The report, by the non-profit group Centre for Media and Democracy, found that over a 10-month period at least 77 television stations were making use of the faux news broadcasts, known as Video News Releases (VNRs).

Not one told viewers who had produced the items.

Astonishing, if true. Utterly astonishing. The bleak view is that it’s a more direct version of the media manipulation already in effect. Well, that’s not true. The bleak view is that it’s exactly what it seems to be. I can’t stand those sections in magazines and papers now that mask themselves as content. But at least they usually have a small print watermark  at the top of the page that reads “advertisement” or “special advertising supplement” (like you’d supplement your vitamin C with a pill. Are you dangerously low on advertising? Here take this supplement. And buy a home while you’re at it.)

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3 comments on “VNR?”

  1. Berlynn says:

    I haven’t seen anything here, but the Brits are covering it. And, according to one blogger, this kind of thing has been going on for a while.

  2. Kevin says:

    It’s been covered in the US, just not very broadly. It made it to the Daily Show, even.

    The folks at the Center for Media and Democracy (John Stauber, Sheldon Rampton and others) did the original reporting, which is available here: http://www.prwatch.org/fakenews/execsummary

    They documented some of the media responses here: http://www.prwatch.org/node/4762

    Their books and the PR Watch blog and SourceWatch site are also all worth checking out.

  3. David says:

    I don’t have the links, but I know that most major American dailies covered this when it came out over a year ago. First the administration hired reporters as “consultants” to write beneficial articles, and then it moved on to television media.

    I think the general attitude down here is, “So, what else is new?” Warrantless wiretaps, fake news, etc. The whole country in Room 104, in other words.

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