In addition to the wide variety of scented wax products and chocolates and cheap plastic shit it already carries in place of books, Indigo will also now have a photography department, presumably to sell you something to go into those crappy frames at the front of the store.
Indigo Books & Music Inc. is branching into photography and will sell its own branded gift items to third-party retailers to offset a global slide in book sales at traditional specialty book retail stores.
Indigo, which has long carried gift items at its 75 superstores across the country and has successfully boosted its revenue in the past five years by adding more gifts, designer paper products, baby goods and toys, will be opening two in-store photo departments this fall as a test pilot for rollout across the chain.
In the new section, customers will be able to bring in their own digital files to print photographs, create photo books and keepsakes, or have their photographs taken in a studio by an on-staff portrait photographer. Indigo will also sell photographs as art.