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| Hearsay: |
The Penguin CEO says its key to keep the readers heaving their bosoms over emotionally invested in the throbbing manhood of their relationship with books. This is actually quite true, which is why we do cutesty things like the iPad’s book store that looks like it has wooden shelves instead of a list of titles. So, this fall, when you go to buy my new book, I want you to come with a speech prepared about how your going to support it and give it the life it’s become accustomed to.
People often compare the book industry to the music industry, where digital sales have overtaken sales of CDs, but there is an emotional connection to books, said Makinson, who studied English and history at Cambridge and began his career as a journalist.
“We need to keep the emphasis on the reader’s emotional relationship with the book. It’s still important to produce a well-designed, beautifully printed book that looks good on a shelf, and that you can gift to a friend,” he said.
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April 15th, 2010 at 3:44 pm
Obviously the Penguin CEO is not a music fan. I recommend he read a new book out, “Record Store Days: From Vinyl to Digital and Back Again” by Gary Calamar and Phil Gallo.
The publisher is Sterling.
As a former Tower Records worker, I remember the vinyl junkies that hated what CDs did to the LP. Trust me, the music fans had an emotional connection to the record and the long lost record cover. The problem was the vast majority of consumers were more interested in content than format or where they shop.
April 16th, 2010 at 10:55 pm
…well-designed, beautifully printed book that looks good on a shelf, and that you can gift to a friend…
First Editions for sure; leather bound definitely…fine press printed…100% …but paperbacks?…not such a certainty…even if they do have the nice blind embossed Great Ideas covers that absorbed so many hours of fond fondling time…okay yes maybe…but who isn’t looking forward to freeing up shelf space currently cluttered with undistinguished soft covers…and having instant access to thousands of classic titles…for free…