The Penguin CEO says its key to keep the readers heaving their bosoms over emotionally invested in the throbbing manhood of their relationship with books. This is actually quite true, which is why we do cutesty things like the iPad’s book store that looks like it has wooden shelves instead of a list of titles. So, this fall, when you go to buy my new book, I want you to come with a speech prepared about how your going to support it and give it the life it’s become accustomed to.
People often compare the book industry to the music industry, where digital sales have overtaken sales of CDs, but there is an emotional connection to books, said Makinson, who studied English and history at Cambridge and began his career as a journalist.
“We need to keep the emphasis on the reader’s emotional relationship with the book. It’s still important to produce a well-designed, beautifully printed book that looks good on a shelf, and that you can gift to a friend,” he said.