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March 3, 2010

Sargent rallies the troops

Macmillan CEO and ass-kicking dreamboat John Sargent has started a blog and used its first post to clarify Macmillan’s agency model for ebook sales. Hooray for the free flow of information!

After the events of the past several weeks, I have been in touch with many of you. It has become clear to me that there is far too little accurate information available in this time of unprecedented change. The issues we all face together are complex, and no news story or 140-character snippet can adequately address them. Therefore, I propose to write you occasionally, when I get a sense that there is a need for direct information.

The first topic is the e-book agency model, and how it will affect our business in the near term. Starting at the end of March, we will move from the “retail model” of selling e-books (publishers sell to retailers, who then sell to readers at a price that the retailer determines) to the “agency model” (publishers set the price, and retailers take a commission on the sale to readers). We will make this change with all our e-book retailers simultaneously.

Rather than address the long-term or author royalty consequences of the change (I’ll save that for next time), I’ll focus on the two major effects at retail.

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2 comments on “Sargent rallies the troops”

  1. John McFetridge says:

    It’s a good start, releasing the e-book at the same time as the hardcover and then lowering the price of the e-book as the trade and mass market paperbacks become available. One step closer to my dream of all the editions of a book available right away.

  2. michael says:

    While Random House and Macmillan are responding differently to the e-changes in the book publishing business, I am pleased to see both trying to adapt to the changes. I worry when I listen to some book executive clinging to denial such as the record labels did and such as the newspaper publishers did.

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