“How do you make a library sexy?” Um? People. Forget this alphabet stuff. The answer is right in front of your wee beady eyes. You put librarians in it. (And make them dance in tight blouses and short wool skirts to “Unchained Melody“.) Duh!
How do you sell something as dull-sounding as the centenary of a public library to today’s fad-obsessed, attention-challenged youth?
How can you convince someone who last went to a reading room in a desperate effort to swot for exams that, really, the Mitchell Library is worth another look?
That was the challenge facing a team from one of Sydney’s leading commercial design companies – and the results weren’t encouraging.
”We’d had plenty of ideas,” recalls Catriona Burgess, the general manager of Frost Design. ”But we wanted to get an idea that came out of the library’s own DNA, something that wasn’t just gratuitous.”