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The boys at Electric Literature have made the publicity big time with a profile in the NYT. Their formula for success? They let you have good authors and stories your way.
The brains behind Electric Literature are Andy Hunter, 38, and Scott Lindenbaum, 26, writers who met in 2006 at Brooklyn College’s M.F.A. program in fiction writing. From an office of roughly 300 square feet in an industrial building between the Dumbo and Fort Greene neighborhoods, they added an iPhone application in July, a month after their first issue.
“Everyone is reading short-form text,” said Mr. Hunter, the editor in chief. “Literature has not made that jump.”
Mr. Lindenbaum, the fiction editor, added, “The short form could work increasingly well in a hectic age.”
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