Old Site


Bookninja 2.0:



.

Hearsay:

October 20, 2009

FTC to book bloggers: take a pill

The FTC says book bloggers seriously need to chill. “We’re not after you.” Oh really? Then how do you explain that car that’s been parked outside my house since I came home last night? You know, the black one with the carseats in the back? And my computer crashed twice yesterday. Coincidence? Oh, I think you DO know what I’m talking about, FTC, if that is your real name…. But regardless of who you say you’re after, the mechanism exists and can be applied broadly at will. I guess I’m overreacting. I mean, when in all of US history has legislation intended for one purpose been perverted at the suggestion of political or corporate interests? Pfft. I should totally take a pill. Or talk to this lady and maybe get a hug or something.

The Federal Trade Commission, which set the blogging world aflame two weeks ago with new guidelines governing truth-in-cyberspace-advertising, “never intended to patrol the blogosphere,” said Mary Engle, an FTC lawyer who addressed KidlitCon 09, a conference of kids’ book bloggers held last weekend in Alexandria, Va. “We couldn’t do it if we wanted to and we don’t want to.”

Engle, the FTC’s associate director for advertising practices, spoke to the gathering of 70 bloggers at the invitation of conference organizer Pam Coughlan, who blogs as Mother Reader. “Everybody who talked to me after she spoke said they felt so much better and that they understood the issues much better,” Coughlan said.

Share the 'Ninja with your 2.0 friends:
  • Facebook
  • Twitter
  • StumbleUpon
  • Reddit
  • del.icio.us
  • LinkedIn
  • Digg
  • RSS
  • Print
  • email

Discuss

Latest comments:
George on
News catchup
Monica on
News catchup
Andrew S on
News catchup
Shelley on
On the dangers of writing about the past
Steven W. Beattie on
Get out there, nerds!
Sean Dixon on
Facebook claims it owns the word "book"
Sean Dixon on
Under-rated Canadian writers
Franklin Carter on
Under-rated Canadian writers
Steven Jensen on
Facebook claims it owns the word "book"
Rob Payne on
Under-rated Canadian writers
Rob Payne on
Under-rated Canadian writers
Brian Busby on
Under-rated Canadian writers
Blake on
Under-rated Canadian writers
Aaron on
Under-rated Canadian writers
Aaron on
Under-rated Canadian writers
Bart King on
How to be a good loser
A.G. Pasquella on
Facebook claims it owns the word "book"
Fred on
Facebook claims it owns the word "book"
Zachariah Wells on
Under-rated Canadian writers
Steven W. Beattie on
Under-rated Canadian writers


Search blog:
Archives:
Old site archive:

January 2006
December 2005
November 2005
October 2005
September 2005
August 2005
July 2005
June 2005
May 2005
April 2005
March 2005
February 2005
January 2005
December 2004
November 2004
October 2004
September 2004
August 2004
July 2004
June 2004
May 2004
April 2004
March 2004
February 2004
January 2004
December 2003
November 2003
October 2003
September 2003
August 2003

Feeds: