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| Hearsay: |
Robert McCrum provides a glossary of terms publishers use to spin books, along with what they really mean. Very useful for outfits such as Bookninja. I’d add “protean”, which means “hard to follow”, and “tells us our own story”, which means “it’s about your grandmother”. Any others?
Word-of-mouth sensation: thank God for Amazon.
Multicultural phenomenon: no one can pronounce the author’s name.
American bestseller: someone had a long lunch in New York.
Manga novel: a comic book.
Cult manga sensation: a comic book that’s won a prize.
Bestselling manga sensation: DreamWorks has bought the film rights.
European sensation: we got drunk at Frankfurt.
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