This is a question worth asking? I mean, I think we all know: Mr. Mbeki Johnson, Branch Manager of the National Bank of Nairobi, and account broker for Africa’s recently deceased upper class, who writes you in the name and love of GOD, dearest one. Duh. The Guardian considers other possibilities, however remote, here.

Critics point out that, by giving Google the right to commercially exploit its database, the settlement paves the way for a subtle shift in the company’s role from provider of information to seller. “Google’s business model has always been to provide information for free, and sell advertising on the basis of the traffic this generates,” points out James Grimmelmann, associate professor at New York Law School. Now, he says, because of the settlement’s provisions, Google could become a significant force in bookselling.

Interest in this aspect of the settlement has focused on “orphan” works, where there is no known copyright holder – these make up an estimated 5% to 10% of the books Google has scanned. Under the settlement, when no rights holders come forward and register their interest in a work, commercial control automatically reverts to Google. Google will be able to display up to 20% of orphan works for free, include them in its subscription deals to libraries and sell them to individual buyers under the consumer licence.

“The deal has in effect handed Google a swath of intellectual copyright. It is a mammoth potential bookselling market,” says Blofeld. He adds it is no surprise that Amazon, which currently controls 90% of the digital books market, is becoming worried.