Well, it finally happened: your printed material just got schtupped and knocked up by your TV… Goddammit!! I TOLD YOU, the books go BACK ON THE SHELF when you’re done with them! Now look! That fucking prick of a TV better not show its screen around here again or, so help me God, I’ll… And YOU, you little hussy of a Dan Brown paperback… Do you want to spend the rest of your life in the remainder bin?? I am SO setting up an appointment at the clinic.

As the world wonders about the uncertain fate of print, CBS unveiled a new “video-in-print” promotion, sticking a real video player inside a print magazine ad–advertising for a host of television shows from the pages of a magazine.

Read more about the promotion at The Wrap. It was created by Americhip, the company behind the video embedded above. Some see the campaign as a fantastic waste of money, others see it as a possible salvation of print. Do you want a video player embedded inside your favorite book?