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| Hearsay: |
Galleycat looks at how the book trailer, looking like garbage next to the movie trailer, changes readerly expectations for a book.
“We can do better than poorly produced B- and C-level movie-esque trailers,” ad-man-turned-novelist James P. Othmer argued during a discussion last night on Twitter. Because of budget limitations, he continued, the “conventional” plot summary book trailer “looks cheap” when compared to movie trailers; a provocation, on the other hand, “sheds light on a truth [or] issue.” What Othmer calls a ‘provocation,’ we might also call an ‘engagement,’ and it’s that slight shift in vocabulary that helped us recognize how Othmer’s theory held up for trailers promoting fiction as well as nonfiction.
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August 19th, 2009 at 12:00 pm
I can honestly say I have yet to watch a book trailer. Word of mouth, what people read on the seabus, and all that jazz influence my decision on what to read. But then again, maybe I’m just old school.