Supermarkets now sell one in five books. (In related news: Reisman announces Indigo to develop frozen foods section.) The poison line forms to my left, the noose and tanto blade lines to my right.
Figures for volume share in 2009, provided by the three leading supermarket booksellers, Asda, Sainsbury’s and Tesco, and based on Nielsen BookScan data, show that the supermarket sector has more than trebled its share of the books market in the past five years. The combined market share of the three supermarkets is now estimated at just under 20%, compared with the 6.4% share of the market they were estimated to have by TNS in 2004, reported by the Competition Commission’s investigation into Woolworth’s takeover of Bertrams.
Tesco’s volume market share this year is 9.24%. Category manager David Cooke said this figure was more than half a percent behind last year because of continuing fallout following the collapse of its supplier EUK in late 2008. Asda’s market share is 7.61%, up from just under 7% in 2008. Sainsbury’s average market share in 2009 is approximately 2.72%. The figures do not take into account book sales from Morrisons, Waitrose or Costco.