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| Hearsay: |
Algonquin has gone ahead and given 100 book clubs copies of one of its books, ostensibly in hopes of creating that mythical word-of-mouth tsunami we’re all hoping for.
Rather than wait for book clubs to discover the Mudbound paperback, which includes an interview with Jordan and discussion questions, the Chapel Hill, N.C.-based press has decided to push the envelope by offering to supply 100 book clubs at independent bookstores around the country with free copies. “Obviously there will be an online campaign with readinggroups.com and other book clubs online,” said marketing director Craig Popelars, who stresses that this is not a contest or a sweepstakes. “This is a promotion we’re doing with booksellers. It’s a great reminder that it’s out in paper. We hope that by giving them one set of books, they’ll be selling four or five sets.”
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February 27th, 2009 at 8:50 am
Since word of mouth and book clubs seem headed to take a bigger and bigger place in book sales now that book sections are disappearing, this makes a lot of sense. Why don’t some smallish Canadian publishers try the same thing? They send out masses of review copies, few of which ends up in any reviews or publicity. This may be considerably lmore cost-effective.
Cheers
Mary