Amount babies are read to turns out to be the biggest factor in toddler vocabulary. Of course, this coupled with data that suggests most parents (or in the case of this picture, childless models who look vaguely uncomfortable around larval beings) “don’t have time” to read stories to kids before bed, isn’t necessarily good news.
The stats emerged in a study of 2,000 parents was carried out by CITV to launch their new children’s show Bookaboo, which highlights the pleasures of books.
Worryingly, it also emerged only three per cent of fathers now find the time to read to the kids compared to 89 per cent of mothers.
Lucy Goodman, creator of Bookaboo, said: “It’s important development-wise that young boys are able to share a book with dads, granddads or male carers and it can be fun and rewarding too.
“Dads are just not finding time to do this but I hope in Bookaboo we’ve created a character who will inspire an appetite for books in both children and grown-ups.”
Of the dads who said they didn’t read to their kids 87 per cent blame work commitments while more than a third (34 per cent) said they were too tired.
Dudes, I’ve actually fallen asleep mid-sentence while reading and been subjected to viscious jabs in the ribs and exasperated “Ugh, DAD!”s… But I still make the time to read. (Once I even fell asleep on my back, Ninja Boy beside me, with my hands up in the air holding the book open. Ninja Boy thought it would be fun to wait and watch the book slowly slip from my hands and crack me spine-first on the nose. I woke to copious laughter and bright pain. I’m glad my lack of dignity and physical injury can provide some modicum of entertainment for my children.)