Publishers are now putting chicklit covers on all books written by women, regardless of whether it actually fits the genre? Lo! On the horizon! A pale horse commeth!
When we look at a book, its cover tells us what to expect. A pink paperback featuring a smiling young woman is most likely a female-centric summer read, whereas a gun on a black background is probably a murder story. A few simple aesthetic rules narrow our options, make life easier and ensure none of us has to wander Waterstone’s for hours, wailing in confusion. And yet the rules seem to be changing.
Having cottoned on to the fact that chick lit books sell like cupcakes, publishers are now adding chick lit-style covers to any book written by a woman whether it fits the genre definition or not.