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| Hearsay: |
Chindigo prez, Head Reisman (I can call you Head, can’t I, Head?), has started a charity to ensure books get onto public school library shelves…
“She got it,” remembers Ms. Gillis, who took Ms. Reisman to the school’s new but mostly empty library. “She said, ‘How can I help you?’ I said the idea is to open the world of possibilities to kids and provide them with the resources that they need. We just couldn’t do it.”
That conversation and a later dinner at Ms. Reisman’s mansion inspired the retailer to start a charitable foundation to fund school libraries.
Yesterday, Ms. Reisman took her campaign to put more books on school shelves and laid it at the feet of provincial governments, challenging them to correct what she describes as a national crisis.
Suuurre. We all know how this goes. First she moves in and forces out the local libraries, and then she switches the stock so the kids won’t have poetry or proper literature, but only a plethora of computer manuals, Oprah books, TV tie-ins, and a variety of yoga mats and scented candles. Shrewd move, Head. Soon no one will stand in the way of your one-woman quest to kill the publishing industry with your cocktail of questionable business practices, bad taste and impulse merch. Here’s my soundbite for today: Mix Indigo with any colour and what do you get? Indigo.
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September 24th, 2007 at 9:46 am
I’m not going to necessarily defend her business practices, but you know what they say about broken clocks. I work for Indigo and know that this program is actually good. The school is given $45,000.00 for the year to buy books. The Librarian comes in and selects the books
not Indigo. Then they have $5000.00 to use in any way they want that promotes literacy developement. Even computers if the wish whichc Indigo does not sell. Go a head and hate her for other things but please try not to detract people from supporting the one thing she did right.
September 24th, 2007 at 8:55 pm
One of the biggest problems with the constant underfunding schools face is the fact that few of them can actually afford to staff a librarian.
September 25th, 2007 at 6:18 am
Do the librarians have to spend the book money at Indigo?
September 25th, 2007 at 6:21 am
The only reason I ask is because this sounds like a really sleazy way to funnel charity dollars back into the Indigo coffers. Makes my skin crwal, really.
September 25th, 2007 at 7:12 am
It is really just a covert form of corporate sponsorship. The government should be funding the schools to an appropriate level so that this sort of thing isn’t necessary. The school my son goes to has a fundraiser that involves Chapters/Indigo, as well. I think the way it works is that if you spend money at the local Chapters on a certain day or week (I’ve forgotten since I don’t participate) a cut of the sale is given to the school in kind.