A new internet startup is looking to duplicate NetFlix’s success with DVDs, but for books. With a subscription-based system that ensures you will never have to leave your tinfoil-coated windows again, BookSwim will deliver to your door your top five books and so long as you keep sending them back and paying your monthly bill, will keep you in reading for ever and ever.

“We were out looking for shelving solutions for our warehouse,” said George Burke, 25.

“By that, we mean shelves,” translated Shamoon Siddiqui, 24.

Starting an Internet operation is serious business. But these graduates of the New Jersey Institute of Technology (NJIT) know better than to take themselves too seriously. Grand dreams can rise or fall over mundane details, such as shelves for a warehouse that happens to be the basement of Siddiqui’s parents’ house.

BookSwim aims to be the “Netflix of books.” Since 1998, Netflix has become the king of online DVD services by renting batches of DVDs via the mail for a fixed monthly fee, and letting subscribers keep the movies as long as they like.

That’s how BookSwim is meant to work. For $15 to $20 per month, the company will send your top five book choices. Return three books in a prepaid envelope, and your next three choices will be mailed to you.