How do you get away with swearing on television? Make up new, as-yet-uncensored-by-the-paranoid-moral-majority-zealots euphemisms.
“Why this is happening now in prime time is because pressure groups are paying more attention to the family hour,” says Jay. “The other tension is the effort on the part of broadcasters to offer a more appealing, sexy or emotional product that will compete with cable, DVD and movie rental materials.”
Cultural mores have changed dramatically in the past 30 years. In 1981, actor Charles Rocket used the F-word on Saturday Night Live and was later fired. Nearly 16 years later, SNL’s Norm MacDonald let the word enter his Weekend Update bit, but there was no fallout.
But today’s rise in euphemisms also reflects a growing paranoia about regulatory crackdowns.
What the frak are they all afraid of, Apollo?