Imagine your book rocketting up the charts — 30 years after it was first published. Now THAT’s a long tail.
“Russian Thinkers,” a 1978 collection of essays on 19th-century Russian intellectuals by the philosopher Isaiah Berlin, has virtually disappeared from bookstores across the city, including Barnes & Noble, Labyrinth Books and Shakespeare & Company. The Internet is not much help either: the book is sold out on bn.com, and though it can be ordered from Amazon, the order won’t be shipped for two or three weeks.
The culprit behind this Berlin craze turns out to be none other than Tom Stoppard and his epic three-part play, “The Coast of Utopia,” which opened at Lincoln Center on Nov. 27. Tucked deep inside the show’s playbill is a list titled “For Audience Members Interested in Further Reading,” with “Russian Thinkers” at the top.
So, you just have to get an A-list playwright to put you in the program. Now that we have a recipe for success, it’s just a matter of kidnapping all the ingredients necessary… Excellent…