Rand McNally stuggles to find its way in the new-fangled age of all these calculating engines.

True to its heritage, however, the world’s largest seller of maps has atlases and paper maps as the backbone of the initiative. While the privately held company doesn’t disclose specific figures about its business, Chief Executive Robert Apatoff says print products still account for the majority of its sales.

Anyone who thinks old-fashioned folded maps are going away should think again, according to Apatoff.

“It’s kind of like saying newspapers are going to disappear,” he said in an interview at the company’s headquarters north of Chicago. “There’s going to be some changes in how they’re used, but people still want to open them and read them with their coffee.

“Same thing with trip planning. People will continue to want to be able to consume maps this way,” he said, even if they use maps or atlases together with hand-held devices or the Internet.

Um, no, I Mapquest everything. Sorry. They even give me directions which only get me lost about 45% of the time! This represents a 33% increase in the odds of my arriving on time! Plus, I’ve met all sorts of new people in Tuktoyaktuk.