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| Hearsay: |
How to boil a perfect egg: wait for the egg to tell you it’s ready. This reminds me of the time I found Kraft Cheese (food product) slices in a New York grocery store that had “Open here” printed on the clear plastic flap of every slice. Seriously. People had obviously complained that they couldn’t open a cheese slice, so a table-full of marketing execs was sicced on the problem. Of course, it’s only a matter of time before “open here” gets replaced with a bent arrow icon because the consumers complain that they can’t read “open here”. What an age we live in.
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